Clive’s is a specialist organic bakery set in the heart of Devon, England. Since 1986, the company has been making pies stuffed to the bursting point with unique ﬁllings inspired by culinary traditions from around the world.
In 2005, Clive’s asked English studio biz-R to rebrand Clive’s (at the time the company was named Buckfast Organic Bakery) because its existing identity had become dated, inconsistent, and uninspiring. The brand was also failing to communicate the vibrancy behind the company and its unique range of vegetarian and gluten-free pies, cakes, and pastries.biz-R got the creative process rolling by creating a design brief that included a description of Clive’s mission, as well as the project’s objectives.
The mission was to contemporize the bakery’s image and emphasize the uniqueness of the product. The new brand objectives aimed to communicate the dynamic personality of the company, highlight the organic nature of the products and their homemade quality, convey the healthy, yet fun and tasty recipes, and introduce Clive’s to a new generation of health-conscious, brand-aware consumers.
biz-R’s solution was to create a logo that combined a handrawn typeface with clean modern type, communicating the forward-thinking values of the company, together with the homemade qualities of the products.The strapline “made with love” emphasizes the handmade, healthy, natural, and organic quality of Clive’s products.
Large, distinctive typography, bright colors, and bold photography focusing on fresh organic ingredients make the brand easily identiﬁ able, giving it a contemporary,conﬁdent appearance and appealing to a much wideraudience than before.